Creating excellence in life through the challenge of sport
Helping athletes discover purpose, identity, and direction after each game, season, and milestone.
A NEW mental Conditioning Program to help athletes win the
“invisible Game” they face each season of their career
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More Than a Game
A Lifelong Journey.
Your time on the field, court, or track was just the beginning. After We Play helps former athletes overcome
the challenges faced while transitioning from sports to their next chapters in life.
Over 70% of athletes struggle to define their next chapter after sports.
Nearly 1 in 5 elite athletes misuse alcohol, but high school athletes are more likely to misuse alcohol than non-athletes, increasing long-term health and identity risks.
Among high school students, 40% report persistent sadness or hopelessness, and nearly 20% seriously consider suicide.
Suicide is the second-leading cause of death among NCAA athletes, with rates doubling in the past two decades.
Retired athletes face anxiety and depression rates more than double those of the general population.
Up to 34% of elite athletes experience anxiety or depression while competing, and 26% still do after retirement.
44% of female college athletes report feeling overwhelmed, and nearly 1 in 3 struggle with overwhelming anxiety.
Female elite athletes are significantly more likely to face anxiety, depression, and eating disorders than their male peers.
At After We Play, we partner with universities, sports organizations, and professional leagues to provide tailored programs that support athlete transitions — from career coaching to mental wellness resources.
Let’s build a future where every athlete has the tools to succeed long after the final whistle.
Your Playbook for
Life After Sports
Three clear steps to discover your path, build momentum, and achieve lasting success beyond the game.
A quick, 15-question quiz to identify your strengths, passions, and best-fit path after sports.
10X Your Ex-Athlete
A focused short program to jumpstart your transition with mindset shifts and actionable strategies.
A deep, comprehensive course guiding you to lasting purpose, growth, and success beyond athletics.
Meet Our Team
SCOTT ROUSSELL
Founder / Managing Director
Chief Clinical Director
Why is after we play necessary?
Real stories from athletes who turned transition into triumph.*
Kevin Love,
Professional Basketball Player
“Mental health is an invisible thing, but it touches all of us at some point or another.”
He also emphasized that sharing struggles isn’t something to be ashamed of.
DeMar DeRozan,
Professional Basketball Player
“This depression got the best of me.”
DeRozan's comments show that even elite athletes struggle internally despite external success.
Simone Biles,
Professional Gymnast
“You have to put mental health first, because if you don’t, then you’re not going to enjoy your sport and you’re not going to succeed as much as you want,”
Biles' actions and explanation proved that her mental health and well-being are essential components of her life and long-term success.
*Athlete quotes are public record and do not imply sponsorship or endorsement of After We Play.
Insights for Your Next Chapter
Articles, strategies, and stories to help you win beyond the game.
After We Play Announces Official Launch and New Invisible Game Curriculum to Support Athlete Mental Health and Life Transitions
FOR IMMEDIATE RELEASE
Contact: After We Play Media Relations
Email: [email protected]
Website: www.afterweplay.com
LOUISVILLE, KY - February 28, 2026 - After We Play, a purpose-driven online community and educational platform dedicated to supporting athletes through the emotional, psychological, and identity challenges of life beyond competitive sport, today announced its official launch scheduled for late spring 2026. Concurrently, the organization will release its flagship program, The Invisible Game — a comprehensive curriculum designed to help athletes navigate the internal pressures, identity shifts, and mental health demands that often accompany performance and transition.
Founded by former collegiate athlete and entrepreneur Scott Roussell, After We Play exists to empower athletes with clarity, confidence, and direction to “excel in life through the challenge of sport.” Scott’s vision emerged from his own experiences with athletic transition and a belief that competitive success must be matched with personal resilience and purpose. The Invisible Game curriculum reflects this vision, offering structured guidance on emotional awareness, identity redefinition, mental conditioning, and long-term wellbeing for athletes at every stage of their journey.
“Too many athletes are left without the tools they need to truly thrive — not just when the practice ends, the game ends, the season ends, or even the career ends,” said Roussell. “After We Play was built to change that reality — to provide support that is practical, accessible, and rooted in both lived experience and sound psychological principles.”
Leading the curriculum development as Chief Clinical Director, Dr. Lori Freeman, PSYD, brings specialized expertise in sport psychology and athlete wellbeing. Dr. Freeman’s professional experience spans collegiate athletic departments and clinical practice, helping athletes address mood and anxiety concerns, identity transitions, performance pressures, and life balance. Her work ensures The Invisible Game integrates evidence-based strategies that honor both mental health and athletic experience.
The launch of The Invisible Game curriculum marks a significant milestone in the organization’s mission to destigmatize mental health challenges in athletics and provide proactive resources that help athletes build resilience, purpose, and wellbeing well beyond competition. Athletes, coaches, sports organizations, and families are invited to learn more about After We Play and The Invisible Game curriculum at www.afterweplay.com.
About After We Play
After We Play is dedicated to help athletes build clarity, confidence, and purpose during their playing careers and beyond. Through mindset development, structured programs, and transition planning, the organization equips athletes to redefine success, build identity beyond the game, and thrive with resilience and purpose.
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