After We Play Announces Official Launch and New Invisible Game Curriculum to Support Athlete Mental Health and Life Transitions

FOR IMMEDIATE RELEASE
Contact: After We Play Media Relations
Email: [email protected]
Website: www.afterweplay.com

LOUISVILLE, KY - February 28, 2026 - After We Play, a purpose-driven online community and educational platform dedicated to supporting athletes through the emotional, psychological, and identity challenges of life beyond competitive sport, today announced its official launch scheduled for late spring 2026. Concurrently, the organization will release its flagship program, The Invisible Game — a comprehensive curriculum designed to help athletes navigate the internal pressures, identity shifts, and mental health demands that often accompany performance and transition.

Founded by former collegiate athlete and entrepreneur Scott Roussell, After We Play exists to empower athletes with clarity, confidence, and direction to “excel in life through the challenge of sport.” Scott’s vision emerged from his own experiences with athletic transition and a belief that competitive success must be matched with personal resilience and purpose. The Invisible Game curriculum reflects this vision, offering structured guidance on emotional awareness, identity redefinition, mental conditioning, and long-term wellbeing for athletes at every stage of their journey.

“Too many athletes are left without the tools they need to truly thrive — not just when the practice ends, the game ends, the season ends, or even the career ends,” said Roussell. “After We Play was built to change that reality — to provide support that is practical, accessible, and rooted in both lived experience and sound psychological principles.”

Leading the curriculum development as Chief Clinical Director, Dr. Lori Freeman, PSYD, brings specialized expertise in sport psychology and athlete wellbeing. Dr. Freeman’s professional experience spans collegiate athletic departments and clinical practice, helping athletes address mood and anxiety concerns, identity transitions, performance pressures, and life balance. Her work ensures The Invisible Game integrates evidence-based strategies that honor both mental health and athletic experience.

The launch of The Invisible Game curriculum marks a significant milestone in the organization’s mission to destigmatize mental health challenges in athletics and provide proactive resources that help athletes build resilience, purpose, and wellbeing well beyond competition. Athletes, coaches, sports organizations, and families are invited to learn more about After We Play and The Invisible Game curriculum at www.afterweplay.com.

About After We Play
After We Play is dedicated to help athletes build clarity, confidence, and purpose during their playing careers and beyond. Through mindset development, structured programs, and transition planning, the organization equips athletes to redefine success, build identity beyond the game, and thrive with resilience and purpose.